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How to Calculate Your ROI and ROAS

Updated: Jan 6



As a business owner or marketer, it is important to track the performance of your marketing efforts and investments. Two key metrics that can help you do this are return


on investment (ROI) and return on ad spend (ROAS). ROI is a measure of the profitability of an investment or a marketing campaign. It is calculated by dividing the net profit generated by the investment or campaign by the cost of the investment or campaign. For example, if you invested $100 in a marketing campaign and it generated $200 in net profit, the ROI would be 100% ($200/$100). ROAS is similar to ROI, but it specifically measures the profitability of an advertising campaign. It is calculated by dividing the revenue generated by the campaign by the cost of the ad spend. For example, if you spent $100 on an advertising campaign and it generated $200 in revenue, the ROAS would be 200% ($200/$100). Both ROI and ROAS are important metrics because they allow you to determine the efficiency and effectiveness of your marketing efforts. If the ROI or ROAS is positive, it means that the campaign or investment was profitable. If it is negative, it means that the campaign or investment was not profitable. To calculate ROI or ROAS, you will need to track several key metrics, including:

  • Cost of the investment or ad spend: This is the amount of money that you spent on the marketing campaign or investment.

  • Net profit: This is the total revenue generated by the campaign or investment minus the cost of the investment or ad spend.

  • Revenue: This is the total amount of money that was generated by the campaign or investment.

To calculate ROI or ROAS, simply divide the net profit or revenue by the cost of the investment or ad spend, and multiply the result by 100 to express it as a percentage. Here are a few examples of how to calculate ROI and ROAS:

  • Example 1: ROI calculation

Suppose you invested $100 in a marketing campaign and it generated $200 in net profit. To calculate the ROI, you would divide the net profit by the cost of the investment, like this: ROI = ($200 - $100) / $100 = 100%

  • Example 2: ROAS calculation

Suppose you spent $100 on an advertising campaign and it generated $200 in revenue. To calculate the ROAS, you would divide the revenue by the cost of the ad spend, like this: ROAS = $200 / $100 = 200% By tracking and calculating ROI and ROAS, you can make informed decisions about your marketing efforts and investments. If a campaign or investment has a high ROI or ROAS, it may be worth continuing or expanding. If the ROI or ROAS is low, it may be time to reevaluate your strategy and consider other options.

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