If you're selling to everyone, you're selling to no one. You don't want that! And don't worry, targeting your ideal audience will not 'exclude' others, nor will it reduce your sales. This is an exercise in determining who is most likely to be your buyer. Once you have that down, it'll inform your messaging so that it's 'speaking' to the right people and they are relating to you in a way that makes them want to buy and return to you time and again!
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